Case Study · Ayuda Botanicals · Brand Identity
Ayuda Botanicals is a wellness-focused brand centered on muscle recovery, offering products such as CBD topical creams, tinctures, and bath bombs. I developed the brand from the ground up, creating a cohesive visual identity that reflects a natural, calming, and therapeutic experience across all touchpoints.
I led the full brand creation process, including logo design, brand identity development, and packaging design. The work focused on establishing a distinct and recognizable presence in the wellness space while ensuring the brand communicated trust, quality, and effectiveness.
To build a strong and consistent foundation, I created a comprehensive brand identity system that defined how Ayuda Botanicals presents itself visually and emotionally across all platforms.
I designed the packaging for the full product line, ensuring a cohesive look across different formats while maintaining clarity and shelf appeal. The packaging balances a clean, modern aesthetic with natural elements that reinforce the brand's wellness positioning.
The final brand positions Ayuda Botanicals as a premium yet approachable wellness solution. Every element — from logo to packaging — was designed to create a sense of calm, trust, and effectiveness for consumers seeking muscle recovery products.