Case Study · Humana · Email Style Guide
At Humana, I contributed to the development of a digital email style guide designed to help internal teams create brand-aligned communications quickly and consistently. The guide defined core UI components, typography, layout standards, and visual guidelines that supported scalable email production across marketing and member communications.
I designed and built the Humana digital email style guide and supporting HTML email templates. This included defining UI components such as buttons, headers, content modules, and layout patterns. I also helped translate brand standards into practical guidelines that designers and content teams could easily follow when building new communications.
To support consistency across email communications, I developed a structured digital style guide that documented reusable interface elements and design standards. The guide served as a reference for designers creating new email campaigns and helped ensure communications remained visually aligned with the Humana brand.
To help designers better understand the audience they were designing for, the style guide also incorporated user persona insights derived from customer interviews. These insights helped guide communication tone, messaging clarity, and visual hierarchy within email designs.